“In an online store, no customer has an issue in dropping the e-cart if something goes wrong even the slightest bit.” Says an expert from an E-Commerce website development company in Dubai. And for the same reason, we make every effort in creating our product page with a great user experience.
Yes! e-Commerce is surely a joyfully profitable industry to be in, today. Sales cycles are almost instant and no more nurturing of leads down a long sales funnel. At the same time, shoppers have no issue in considering your competitor if their products are positioned in a more compelling and convenient manner with an easy payment process integrated.
To be precise, product pages can make or break your e-commerce site. If the shopper has the slightest doubt about the efficiency of your product page, you’ve lost them.
This blog discusses a few enlightening best practices to create the most convincing e-commerce product page and help you improve online sales.
1.Make Images Interactive
When you are able to showcase your products in a more engaging way, you grab your target audience’s attention, improve brand awareness and ignite conversions. This is our priority at Pentacodes, with our long years of experience in e-Commerce website development, in Dubai.
Any time you are ready with your product page images more dynamic and interactive, it is all set to make your product page far more engaging than if stuck with the same old static images. 360° view of the product, giving ‘before-after’ images, and providing zoom-in effects on user-selected areas are all proven strategies to make images more interactive.
2.Put your shopper at Ease
The buying experience your product page offers must be so smooth for any buyer so that they don’t encounter any kind of hassle.
For example, if you own an online clothing store, how can you put your customer at ease that it is going to be the right fit? Do you present a sizing chart or a guide to help sort this out?
“Your product pages must inspire your customers to be your brand promoters. Any small confusion can drive your customer to your competitor.” Quotes the Strategic Marketing Head, addressing his company dealing with e-Commerce web development, Dubai.
Easy navigation between pages must be made possible. This allows visitors to understand the product hierarchy and save much time.
3.Give unique product page components
For any online store, product pages are undoubtedly the most important ones not only because it informs their customers about their unique products, but also because they promote SEO rankings and drive in more customers.
Simply put, great product pages invite potential buyers. For highly ranked product pages:
- Give compelling product descriptions
Simply dispensing product information isn’t enough to convince a buyer. You need to engage with your visitor and prove your product is worth buying. For that: - Write short, simple descriptions.
- Describe benefits; not features.
- Construct an informative product overview to include title, price, colour variations and stock availability.
- Be creative
- Display short but informative product videos
This helps in creating an in-store shopping experience and builds customer trust. 96% of people watch explainer videos to learn more about the product and 90% of them proceed to buy. - Including customer reviews are critical
88% of online buyers trust customer reviews just as personal recommendations and 76% of shoppers consider ratings and reviews before making a buying decision.
4. Ensure your product pages are Mobile- friendly
As per Google, there has been a 175% growth in mobile shopping searches by the first 6 months of 2022. Other add-ons to having a mobile-friendly product page include:
- Enhanced user experience
- Improved SEO by giving a positive ranking signal to Google
- Exceptional brand visibility
- More probability of making purchases
This explains the reason why e-Commerce development, in Dubai focuses on making product pages mobile-friendly.
5.Performance Optimization by improved page loading speed
Studies show that every 1sec delay reduces customer satisfaction by 16% and every 2-sec delay in page loading increases the bounce rate by 103%.
