In the first minute of landing on a website, 93% of people would like to view something attractively designed, and comprehensive, rather than something static and plain. For no bigger reason, the best website design services in Dubai believe website design is an indispensable part of online marketing strategy. To build an outstanding website for your brand, you must know the new and latest trends in website design.
The web design community has been buzzing lately, and the latest trend shows no signs of slowing down. As society spends more of its time online, web developers at web design Companies in Dubai today are involved in engaging users with websites that are more accessible, easy to navigate and flow seamlessly. Therefore it is imperative for frontend developers to constantly evolve with trending techniques.
Web and UI designs always continue to evolve and trends come and go. Curious to know which trends top brands adopt? Join us as we study the latest trends in website design to dominate the world of web creation.
1.Scrollytelling
Scrollytelling is the fusion of scrolling and conveying stories: a dynamic way of telling long-form stories as the user scrolls through. In this design, user action causes changeovers between elements and styling methods like altering texts, interactive backgrounds, animation effects and more.
What attracts visitors: These visual effects grab the audience's attention by serving them engaging content. Each element blends together to form a flowing, tempting story in motion.
Use cases include
- Product Pages
- Online stores
- Creative Portfolios
- Brand journey storytelling
- Conveying a chronological order of events
Take your turn to scrollytell!
2.Typography Animation or Kinetic Typography
Kinetic Typography or moving text is rapidly evolving with new techniques to grab user attention. Moving texts capture attention, establish a tone, highlight an important section, guide the user's eye through the page and gradually reveal information. It conveys ideas and evokes emotions in users, says designers from the best website design services in Dubai.
What attracts visitors: The typography transition helps cooler website navigation and creates a different grid each time.
3.Nostalgic Design
Sometimes, outstanding web designs aren’t about looking forward-but can be looking backwards. As reminded by UI developers from the web design agency Dubai, Retro-style web designing has made a retaliation in 2022, creating an emotional connect with users.
A few of its design elements include:
- Simple shapes
- Vintage style typography
- Old-school textures
- Cartoon-style illustrations and the like.
Keeping other design elements like the navigation menu and cart icons simple and clear lets the retro designs really shine. Nostalgic design works best if aligns well with the overall brand identity or a specific product.
What attracts visitors: The website’s retro typography, colour scheme, and quirky characters make users feel nostalgic and add pleasure to the browsing experience.
4.Scrolling Effects
Scrolling, being the most common type of engagement a visitor makes with a page, the key to this trend is to surprise the user with a creative experience.
In the design, animations can be triggered on scrolling, which creates a very dynamic web experience for the visitors. These are being used on interactive websites to compel visitors to keep scrolling, notify a content break and give a three-dimensional effect.
In contrast to the familiar vertical scrolling, horizontal navigation can be experimented with for portfolio websites, maps, catalogues and the like. It is a great web design trend for websites looking to share more visual content with their users. It gives more space on the webpage and avoids a cluttered UI. When done right, horizontal scrolling makes a website more fun, appealing and engaging.
5.Delight
Delights, today have become a staple of good user experience with modern users expecting it in two forms- Surface delights and Deep delights.
Surface Delights include animations, catchy images, tactile transitions and sounds. But, with current user needs and habits, a true deep delight is needed to create a wholesome effect for the entire website.
Deep delights look into ensuring all user needs are met including reliability, functionality and usability. Apart from momentary pleasure, it adds to the usability and functionality of the website.
Airbnb is a great example of deep delight implementation with delightful experiences throughout the entire user journey. Features that are not only pleasing but also functional and help a user quickly navigate through the site are its attractions.
