What is the first thing you do when you need new ideas for your living room makeover? What about when you think of buying a new mobile phone?
Turn to Google?
For no further reason, more than 64% of marketers mark SEO as their top marketing priority in 2022; quotes a marketing expert from a website development company in Dubai. And it is a known truth that without a markable presence on Google, your business will have a difficult time getting noticed.
Brands need SEO, simply because it is the most feasible and cost-effective way to reach customers in key moments. As consumers shift online, even the most traditional businesses now realize that they need to go digital.
In this blog, we will discuss the importance of having an SEO-friendly website and its merits.
What is SEO?
SEO is a strategic approach to ensure that your website gets listed at the top position of the Search Pages when someone searches for your product or service. The goal of Search Engine Optimization is to improve a business’s online visibility in organic search results. This is done so as to grab more potential customer attraction to your website, which eventually leads to more conversions and more revenue for your business.
SEO largely improves two things-ranking and visibility. Want to improve your website’s visibility? Get in touch with Pentacodes, the leading e-Commerce website development company in Dubai.
What is an SEO-friendly website?
A website whose design and coding components are such that Google or other search engines can quickly navigate through its pages, understand its contents easily and can rank it in their database. On ranking the pages, they can show the most relevant pages to the searcher based on the topics they looked for.
Better SEO strategies and SEO-friendly design processes improve the chances of getting higher rankings and getting displayed on the first page of search results.
Importance of having an SEO-friendly website
The answer is simple. To get noticed by your potential buyers. It increases new customer visits to your website, improves customer interaction and leads to favourable action from the customer. The only chance for customers to notice you and consider buying from you is by showing up on their Search Results Page.
- Brand positioning
When your business gets displayed on the first page of the search engine, it automatically positions your brand in the mind of your customers. It leads to a buying journey for your business.
- Encouraging the buying process
Researches prove that more than 60% of people do online research before making a buying decision. While searching on Google, if they find your website being top-listed, it prompts the buyer to choose your product or service. Brands must be visible in the places people look for them for a worthy connection to be established. Local SEO improves that visibility for small businesses too, making potential customers find apt answers for their query and the businesses giving those answers get noticed!
- Building Customer Trust and credibility
Getting listed on SERP ranking means that you have been noticed and that a good number of customers found your website engaging. This helps in building the trust factor among your new customers and probably they end up making buying decisions sooner.
