Have you lately been in search of an SEO company in UAE to promote your local business? Local SEO is significant in the present scenario. Guess why? As per a recent survey conducted by an SEO agency in Dubai, almost 56% of all searches on Google are for local businesses, in 2022.
This is a serious indication that if you own a local business and if you miss out on keeping your local SEO in order, you are likely to miss out on an opportunity each time someone local searches for your products or services online. Hence, local SEO is a crucial marketing tool for businesses looking to attract potential customers.
In this blog, we will provide you with a few tips and tricks for local SEO that the leading SEO company in UAE follow to help their customers improve their business.
What is local SEO for small businesses?
SEO is the process of improving your website’s visibility on Search Pages. As a promising SEO agency in Dubai, we increase the chance of our clients getting noticed when people search with terms related to their business.
Local SEO includes the steps followed in order to increase the online visibility of local businesses. It has a geographical component added to it. Here, the goal is to drive local traffic to the website.
Search engines depend on indicators like local content, social profile pages, links and reviews to bring the most relevant local results to the user when they request a local search. With local SEO, business owners can use this opportunity to position their products or services to local prospects searching for them.
Tips for local SEO
Most local SEO tips can be implemented within minutes while few take considerable time. For both online and offline businesses, the following tips will surely be beneficial.
1. Create and Optimize a Google Business Profile for your business
Google Business is kind of a business directory owned and maintained by Google. The goal of such a platform is to provide the most precise business information of local businesses to searchers.
A Google Business Profile improves your online visibility almost immediately. It shows up your business in the listings of search pages, where you otherwise wouldn't be popping up! Remember these tips from the best SEO agency in Dubai, while optimizing your accounts:
- Include your main keywords as well as your business location, while providing the business description.
- Research and find out the possible queries that best apply to your business. Select the category and subcategories that closely matches your business.
- Ensure that your name, contact details and address mentioned in your business profile matches with those given on your website.
- Add photos and videos of your business to your profile.
- It is good to respond to customer reviews and ratings professionally.
2. Create localized landing pages
When webpages are created specifically for ranking in organic local search, they are localized landing pages. Such pages should be optimized with geo-specific keywords and include contents that deliver value to customers. Best practices include:
- Using H1, H2, and H3 tags for appropriate headings
- Having content that is keyword optimized
- Including backlinks and adding images
- Being mobile optimized
3. Find better keywords to rank
Keyword researching will help in finding low competitive, yet highly profitable keyword phrases to better rank for. For this:
- Identify your target audience and make a search list of local keywords. You can use keyword search tools available online to get an idea of this. Integrate them to your website’s metadata, in the body section and to the URL.
- Make your content optimized for your area of operation. Let the “About US” page be location specific and mention your local engagements, activities etc.
- Give backlinks to related pages. This sends strong link signals to Google and further improves your relevance.
