Find out what On-Page SEO is, how it matters to your business and 3 essential on-page optimizations that can boost your content in 2022. In succeeding in organic search, your website needs to be rightly optimized. Search engines like Google use a combination of various factors(a few of them still remains a mystery) to rank a page on the search results. Of these, factors like technical, On-Page SEO and Off-Page SEO cannot be overlooked. This way, every page gets rated based on its authority and worth to the end-user.
Appearing at the top of search pages directly implies that your content is most relevant, for a specific search query, according to the search engine.Our experts from the best SEO agency in Dubai works closely with clients to help them build their E-A-T(Expertise, Authority and Trust).In this article, we enlist some most important page-specific optimization strategies that can boost your content.
What is On-Page SEO?
On-Page SEO is the practice of improving web page content for search engines and end-users. The goal here is to increase organic traffic and improve the website ranking in the SERP. Apart from posting highly relevant and useful content, optimizing title tags, URL slug, and internal links are some of the common On-page SEO practices. When all these factors are combined together, you are done with an improved web page. On-page SEO depends on the actual content and other factors within the website. Hence, this becomes the area of concern for the search engines as well as the SEO marketing agencies. Offering the best SEO services in UAE, our dedicated digital marketing experts work on proven strategies to help businesses and websites get better rankings on Search Page Results.
Why is On-Page SEO important for a business?
On-Page SEO is important because it makes search engines identify your website (out of thousands of others). As search engines are becoming more “intelligent” these days, it needs greater focus towards making your content relevant and optimized. Brands essentially need On-page SEO first, as it is the most practical and cost-effective way to reach out to its customers. SEO helps improve user experience, thereby making more conversions(your customers “repeated buyers”).
COVID-19 onset has driven the need for SEO to an all-time high. Consumers are shifting by and large to online searching before making a buying decision. When done right, it is undoubtedly impacting the buying cycle. This is the real value of SEO. With this, even traditional businesses recognized the need to go digital.
Your website is the best place to convince your customers about your product/service. From the customer’s point of view, brands on the top list of SERP(Search Engine Results Page) are likely to more credible and trustworthy.So, if you are looking to generate long term brand awareness, expand your online visibility and earn more revenue, then On-page SEO is critical.
On-Page Optimizations to boost Your Content
Now that you have already seen why On-Page SEO is so vital, let's get introduced to how to get it done.
Content Optimization
- Using the target keyword within the first 80-100 words.
Yes, all you need to do is to place your main keyword in the first 100 words of your page. Interesting right? Google gives more weightage to terms that appear in the first few lines of your article. Within these lines, Google should be able to understand what your article is all about.The number of times your keyword appears in your content also counts(No keyword stuffing needed indeed). It makes Google more confident about your page’s topic.
- Make Your Content Unique
Unique content in terms of search engines not only means new words with the same meaning as something that is already published on the web. Unique content refers to something NEW.It can be a new method or even a strategy that worked for you. Include examples and tips and tricks to add value to your content.Take into account that you are creating content for people. Therefore, content must be relevant, unique and authoritative.
- Create Super Valuable Content
Google’s webpage rating algorithms are under constant revision. It is always made sure that sites giving high quality and valuable content get more visibility. It has always put a premium on high-quality and valuable content. Now, how do you create valuable content?
Make your points crisp and clear.
Use the latest strategies and examples and keep your article updated.
Include further details like images, screenshots, and easy-to-follow steps.
This way, your content stands out and gets noticed by search engines and users.
- Make Content Optimized for Search Intent
Writing ‘search intent’ means to write an article based exactly on what the searcher requires. So, before writing and publishing your article, take some time and check if it is required by more searchers. User intent must be the primary motive for your article. Think about user intent while doing your keyword research. Consulting a professional SEO team can help you with valuable keyword research. Find topics that are relevant for your customers and build your article around them.Improving your On-page SEO is to make sure your strategy delivers exactly what the user searches for.
- Link Building
It is good to have an internal link building. When one page on your website is linked to another page(within the site), it leads web spiders to find and read those pages too. This increases the ranking potential of each page of your site. Providing external links to pages outside your site conveys a message to the search engine that your site contains quality information. It also hints about the content on your site.
Optimize title and Description tags
Title tags are worth optimizing because it matters a lot in your site’s ranking. Description tags are used by searchers to decide which search result to click on.
Title tags provide an overall idea of what your page talks about(Search Engine loves this information). Researches prove that the closer the title tag and keywords are, the higher goes the search engine ranking.
Long-tail versions of your keyword need some modifiers to get noticed faster. Using terms like “Proven”, “Best”, “Guide”, “How to” etc. can help in ranking.
Adding the current year to the title and description is a good way to make readers feel that the content is updated. For example, “Ultimate SEO guide in 2022” grabs the reader attention and gives a clue that the content is current.
The meta description is the text that provides a brief summary of a web page. Search engines often display this too on the search page. It is optimal to keep the length of this text to 150-160 characters. The description should be compelling so that the searcher would want to click. The primary goal here is to provide value and thus accelerate click rates. “Adding description meta tags to each of your pages is always a good practice,” says Google’s Search Engine Optimization Starter Guide. An outstanding meta description helps your page be unique and lifts your organic Click Through Rate(CTR). Including your keyword also in the meta description is an enlightening idea.
Optimize URLs
URL(Uniform Resource Locator) is the complete address of an individual page on the web. Keeping short URLs and including a keyword in the URL are the two easy ways to make URLs SEO-friendly.
Short URLs are more likely to attract the reader’s attention. It provides them clarity on the content of the page
On-Page SEO is essentially significant if you want to increase your website’s probability of showing up in the search results. Regularly optimizing with On-Page strategies helps in improving your site’s ranking, traffic, and conversions.
However, improving your site’s On-Page SEO is only half a win. The other half lies in assuring that users are retained. Providing value and engaging them to interact more with your content is the challenge. Other factors like site loading speed, user experience and the like shouldn’t be overlooked.
Get in touch with our digital marketing experts and become acquainted with our services to take your business to the next level of success.
