Standing at a whopping $400 billion worth & with millions of searches every minute across the globe, Google has popularly emerged as one of the most significantly leading online searching platforms in the world. Wait a second!!! Was this always this easy? Did Google become the most used online searching platform within days of its launch? Well the answer is NO.
Without a doubt, this enormous popularity comes with a price of detailed observations, professional teamwork, timely commitments & modern technological tactics. Thanks to Google SEO Updates- specific, relevant & quality-focused. These Google SEO updates ensure online search usage and also drive organic traffic promptly.
Wondering what is organic traffic?
Well, it is simply those free unpaid sourced website visitors that SEO focuses more as a digital marketing brand. The relevancy of these updates remains more prominent in 2021 and continues to take its form in the coming future as well.
Why not take a trending look on what the Google SEO Updates are really about?
Basically, SEO updates in Google take place in a row of 500-600 times a year. These updates are extremely vital for website filtrations, data alterations, algorithm changes & web mastering. The goal of this sort of frequent SEO updates is to provide the best Google search results to the customers. In 2021, some new & improvised updates emerged involving-
- Largest Contentful Paint (LCP) which is designed in order to determine the loading time of the main page content.
- First Contentful Paint (FCP) which importantly determines the perceived load speed
- First Input Delay (FID) which focuses on the interactive ability of a user with a website.
- Cumulative Layout Shift (CLS) which contributes to the experience of the user regarding the stability of a website.
Currently focusing on the three pillars of SEO, the best SEO services in UAE- significantly focuses on technology, relevance & authority which increases the Search Engine Results Pages (SERPs). The best SEO agencies in Dubai always looks forward in offering professional ethics towards website analysis & recommendations, monthly reporting, client requirements, keyword searches, content writing, website optimization, link building & SEO submission.
Having already talked about why & how the Google SEO Updates play a top priority role in website optimization, lets’ take an easy-peasy look at some of the major & minor Google SEO Updates that happened in 2021.
One of the Minor Google SEO Update was the algorithm update on the 12th of January 2021 which was the reported first algorithm update ever after the 4th of December Google Core Update. These changes were reported rapidly by webmasters & website owners as there were a lot of queries & concerns regarding the new update. Such new changes may result in deep diversities in the entire online search systems. Talking about the updates that happened after the occurrence of the January update, some Major 2021 Google SEO Updates took place witnessing major impacts & website trafficking across Google Search Engines.
- PASSAGE RANKING UPDATE- FEBRUARY 2021
As the world is now greatly derived with Artificial Intelligence (AI) which is delivered by a computerized or robotic version instead of human force, Google came up with the Passage Ranking Update to estimate the usage of such artificial intelligence. This improves the search of particular contexts of the content online.
- 100% MOBILE FIRST INDEXING UPDATE- MARCH 2021
Since so many people use mobiles and smartphones for every search they make, the website must be mobile friendly in all ways for which this mobile first indexing update was made the default for both the old & new websites. This activity was supposed to be initialized by September 2020, but was later initialized in March 2021 as a result of COVID-19.
- PRODUCT REVIEWS UPDATE- APRIL 2021
For a completely fledged product review, one needs to assembly expert conclusions, product comparisons & quantitative data. In order to prevent companies from providing only the list of highly specified products, Google introduced the product reviews update on April 2021 which uses expert knowledge & expert opinions of products.
- MULTITASK UNIFIES MODEL (MUM) - MAY 2021
A natural language form designed to answer complex questions from a set of concept-based information from different sources which was more powerful than Google’s BERT Update. MUM is designed in such a way that it seeks simple answers from a set of multiple answers in the web pages even if they appear in different languages.
- CORE UPDATES- JUNE UPDATE & JULY UPDATE 2021
These two updates which were meant to be united as a single update was later presented as two separate updates following a delay in the planned Google changes. The search engine rankings were fluctuating far more than expected as a consequence of these dual core updates. There were also many doubts regarding these updates to appear as to check the whole quality of the site.
- LINK SPAM UPDATE- JUNE & AUGUST 2021
To ensure the quality of a website, Google came up with the link spam update to extensively focus on the accountability and credibility of the website. This goes on to estimate how much quality a website holds as implemented by its user. This update came up with two parts in which the first part was introduced in June followed by part two by the end of August.
THE MOST MAJOR THREE UPDATES OF 2021
- PAGE EXPERIENCE UPDATE- JUNE TO AUGUST 2021
The page experience update of Google re-implemented the Core Web Vitals along with a few other factors for improvised measurement of overall page experience. The web page experience of the user is monitored regularly with the check of Core Web vitals, Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), security issues, mobile usage, HTTPS linkage & the influence of advertisements to ensure quality user experience.
- PAGE TITLE UPDATE- AUGUST 2021
False information & a drastic reduce in Click-Through Rate (CTR) was increasing randomly in the Google webpages for which the page titles of the websites were practically planned and changed by Google in the name of the page title update. As lack of correct information leads to a question in the accountability of the system, Google is open to criticisms and genuine feedback from the SEO community to ensure the sustainability of this update.
- CORE UPDATE- NOVEMBER 2021
The November Core Update had major impacts within 24 hours of its implementation followed with a slow pace afterward. It is being estimated that this core update might officially roll out within a week or two. This update is being considered even more significant than the July 2021 update. The major cause for the occurrence of this November Core Update was to eventually check & monitor spam on the websites.
So what did we learn?
Overall, the user experience & content is what stand out in the end. The better the content, the higher are the chances of getting noticed by the audience. These updates are done over 500 times each year with the only purpose of authenticity, trust & non-plagiarism intended to serve the audience far better than ever.
On that note, Time does fly with better ideas & concepts evolving in the human mind. These creative ideas make a better search for change & let that change first come to you with a single click in HELLO GOOGLE!!!
