SEO(Search Engine Optimization) is just as important as your business. If you could directly influence your website’s traffic or user engagement, then why wouldn’t you? Done right, SEO is a great way to drive qualified traffic to your website, without directly paying for it!
Are you looking forward to improving your brand exposure online? a strong presence online? We are here to make the whole process easy for you so that you can focus on the core of your business. Opt for the best SEO agency in Dubai.
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Simply said, SEO is the Search Engine’s way of thinking. It is the process of improving your website’s ranking in search results, based on multiple strategies, actions, and best practices. For B2B companies, SEO is the most important client acquisition channel.
Working with the SEO experts from the best SEO agency in Dubai, we enlist here a few proven steps on the successful implementation of B2B SEO.
Why is B2B SEO important for your business?
Are you wondering if SEO is really all that important to you? You might already be ranking #1 in your industry or you may even have no competitors at all. No matter what, if you have a website for your business, then SEO is important. Pondering why?
Yes, it is because SEO is something under your own control. This means, to an extent, you can control the number of visitors to your website, the number of online leads you generate, conversions to potential customers, and ultimately more sales.
B2B SEO is a digital marketing strategy intended to help B2B website pages rank a higher position in search engines like Google. In B2B, your target audience is a limited number of people. To be precise, they are a small group of key decision makers at a company, searching for specific keywords while at work.
So, here we enlist a few proven steps for an effective B2B SEO implementation.
- Step 1: Identify Your Target Audience
The aim here is to find out exactly WHO you are going to target with your SEO.
In B2B SEO, we have to essentially make sure that the right people are visiting our website. This is because, typically, B2B keywords have lower search volume, thus leading to lower organic traffic. Hence, the core need of B2B SEO is to rightly identify your target audience, understand their needs and pain points, and provide the right solution.
In the B2B environment, your target audience is not just a person. It’s a business. So, here your chore is to identify WHO inside that business, you need to get in front of. This way, you can understand what their pain point might be and what is it that they search for the most on Google.
Here are a few questions you can ask yourself and find out the right WHO. This is called a buyer persona. A buyer persona helps you humanize the ideal customer you are trying to attract.
- Who makes the final decision regarding the purchase of your product/service in a company? What is their role?
- What are their personal traits? Their age and what kind of media do they consume most?
- How do they learn things before making a buying decision? What are their challenges and how do they seek solutions?
- What is their industry, their business target, and what is the size of their organization?
With that, you have your buyer persona. Now you are more likely to have an idea about what and how they search for your product/services online.
- Step 2: Analyze your sales funnel
We describe the sales funnel as a way to imagine the customer journey. For better understanding, let's divide this funnel into two: The bottom of the funnel and the top of the funnel.
- Finding bottom of the funnel keywords
This is the keyword your target customer searches for when they are almost ready to buy a product/service. So, the goal here is to find what your decision makers search on the internet to find your product/service. Here are a few ways to track it.
- Google Autocomplete
Type terms related to your business in Google’s search space and watch the suggestions provided by Google. These are the terms most searched by people on Google. This way, you will get an idea of long-tail keywords related to your niche.
- Study your competitor’s keywords
You can use any of the SEO tools to grab the list of keywords that your competitor uses to rank in the SERPs.
Remember, bottom-of-the-funnel keywords doesn’t get a huge search volume. This is why your concern should be more about CPC(Cost Per Click). CPC is the amount of money people spend on Google Ads for that particular search term.
And that’s it! Higher CPC indicates that they are the actual buyers who search for that keyword. Hence, the more valuable that traffic is. So, trace such terms and build valued traffic.
Finding Top of the Funnel keywords
Now you are all set to find the top of the funnel topics or keywords. The top of the funnel keyword is of GREAT value. Mainly because more number of people search for it.
Provide valuable content to these searches. When they are ready to buy the product, your business name should be at the top of their mind!
These are the leads who turn out to be your customers in the long run. This is the reason why, the real value of SEO comes from the top of the funnel keywords, though it takes some time.
- Step 3: Optimize your Products and Services Landing Pages
Landing pages let you make a trade. In B2B, it’s a step towards your visitor becoming your customer. It should be targeted to connect with the customer and convince them to take an action.
Always keep in mind that the ultimate goal of B2B SEO is not to just rank on the SERPs. It is about sales and growing your business.
Create landing pages such that they truly sell your product or services. At the same time, the true focus should be on providing relevant and accurate information about your products and services.
Choose the keywords to use on your landing page such that
- Page’s URL slug contains the keyword
- Use variations of the target keyword in multiple places.
- Make sure your keyword gets a mention on the title tag and H1 title of the page.
- Choose to include your keyword within the first 50-80 words of the page.
Your landing page should drive traffic to your content page. An SEO-optimized landing page and quality content that truly gives valuable solutions help drive your sale.
- Step 4: Deliver engaging and informative blogs
A well-informed blog will always be a trusted source for your target customers. Hence, they start considering your business as a trusted solution.
Consider writing blogs that are related to your business, but is not directly related to your product or service. This way you can create super valuable content that your target audience searches for, and here, you are again providing a solution for their pain.
Follow a sociable style of writing (neither too formal, nor too casual).
- Step 5: Earn Backlinks through your content
Backlinks are links on websites(other than your own site) that redirects to a page on your site. The number of backlinks to your webpage is one of Google’s ranking factors.
When your website starts creating quality content that delivers real solutions, there is a higher chance that it gets referenced from other websites. Market your content. You can even choose email outreach to encourage others to do it.
If you do business with suppliers, manufacturers, distributors, you can get a good number of backlinks from their pages. (Do the same for them too.)Your website always needs regular SEO optimization. So, continually try and improve your content and find new ways of link building.
Remember, the primary focus should be on your customers, their pain points and the quality of solution your business provides. With future marketing going digital in every aspect, we have an expert team, passionately working on a powerful range of digital marketing tools and SEO best practices to get our clients to grow their business.
Get in touch with our team to know more about our comprehensive IT services and digital marketing strategies. Results are guaranteed. For more read about best seo services in uae
