Traffic is what keeps your business alive in the Dubai marketplace! This digitized city has a huge number of browsers. But, only a small number of potential customers purchase your products or services. Why does this happen? It’s because your PPC Ads are not converting a visitor into buying prospects.
Therefore, PPC agencies in Dubai should focus on various metrics to ensure long-term success and better ROI from their campaigns. CTR or click-through rate is the most common term that determines the percentage of users who click on your ad. Unless your ads are well-written and captivating, CTR will suffer and impact your cost per click, quality score, ad rankings, and cost per conversion.
How to write a strong and converting PPC marketing ad copy?
PPC Ad copy key requirements
- Features
- Benefits
- Call to action
Features – when you’re selling a particular product or advertising your business, your PPC Ads should highlight the most attractive features. This is the most important part of your Ad copy or commonly known as the unique selling proposition that differentiates your product from competitors.
Benefits – When identifying and featuring your product online, remember to write from a sales perspective and what encourages them to close a deal. While writing an ad copy, focus on what is there for your customers or what will your customers gain from choosing your product or service.
Call to action – CTA is the most important PPC marketing strategy that allows users to take up any action inspired by the ad copy. It can be anything like a quick purchase, sign up for a discount or offer, or any such activities that you want your prospects to do.
For example – instead of using the word ‘download’, just impress it using words like ‘get’. This results in an emotional takeaway, where people don’t want to download anything instead they ‘get’ something.
- Structure your PPC Ads
You may come up with a well-written ad copy, but structuring your PPC ad results in better conversion. PPC agencies in Dubai focus on creating ad copies that emphasize its benefits. Most probably, customers don’t want to buy your products or services, instead, they want to solve their problems. Therefore, you have to highlight your product by mentioning its benefits and appeal straight to the user’s emotions. Now, it solves their problem and you got a new customer too. When creating your ad, focus on the three essential elements: features, benefits, and CTA. When creating the final copy, use a feature-benefit matrix and identify options to highlight your product or service. Now it’s appealing, finally, to create a compelling CTA that prompts visitors to click on your Ad. Understand the importance of structuring PPC Ads before launching a campaign. Take more time to create a strong Ad copy and enhance your CTR!
- Include Active verb
Always small changes make a big difference, use active verbs in your PPC ad copy for a compelling CTR. The active verbs are not only dynamic; they also work as a call to action in disguise. Imagine your prospects use the word ‘I want to…’, and then complete your ad copy accordingly. Including active verbs significantly makes your ad interesting, compelling, and encourages users to click on them. If it’s not possible to include an active verb in the ad headline, then you should definitely include it in your CTA.
- Avoid repeated words
Even if you write a promising ad copy, Google imposes challenging restrictions on the number of characters that you can use in your ad copy. Therefore, you need a little creativity while writing PPC ad copyFor example – structure your ad copy with a headline, two-line description, and display URL. Use very few characters to convey your brand message, avoid repeated words, and use maximum space to highlight your benefits. While creating a PPC marketing copy in Dubai, never waste your precious space and avoid repeated words to improve your CTR.
- Work on unusual CTA
It’s essential to encourage your visitors to do something, you have to prompt them but it should remain different from your competitors. In order to avoid competition, use an unconventional or unusual call to action.Often, advertisers use ‘buy now for product sales, this remains unimaginative or tends to be boring. This call to action is familiar to consumers and rarely, they move forward with your ad copy. Instead of using the same old text, experiment with some unique or unusual call to action that captures your prospects' attention and allows them to click on your ad
- Link Building
It is good to have an internal link building. When one page on your website is linked to another page(within the site), it leads web spiders to find and read those pages too. This increases the ranking potential of each page of your site. Providing external links to pages outside your site conveys a message to the search engine that your site contains quality information. It also hints about the content on your site.
How to incorporate unconventional CTA into your PPC marketing Ads?
- Focus on mentioning cost savings (for eg – Lower our cost…)
- Portray your testimonials (for eg – Read our reviews..)
- Ask your prospects to use their imagination (for eg – Imagine your engagement..)
- Announce your happy customers (for eg – See how Jim trusted us..)
- Include a discount or bonus offer (for eg – get friendly travel advice..)
- Prompt their impatience (for eg – get your answers now..)
- Focus on their emotions (for eg – get your deserved amount…)
Even if you don’t have much space for ad copy, PPC agencies in Dubai make it creative with improved strategies and well-written tactics. Using imagination in PPC ad copy will really pay off!
Test before launch
Most inexperienced PPC marketers spend a lot of time crafting their ad copy, but they often fail to test it. Don’t just assume and decide your PPC ad campaign, this affects your success rate. A/B testing is the most important practice that you should follow in every single campaign.
How to run A/B testing for PPC Ads?
- Initially write two ads
- Run at a time
- Check which ad has the highest CTR
- Now, remove the ad with a lower CTR
Similarly, use the same steps for other ads too. By doing so, PPC agencies will improve the CTR of your ads.
Ad text optimization
- Apart from the above listed, you have a lot more to improve your ads and focus on above-average CTR.
- Few quick techniques,
- Try keyword insertion
- Include ad extensions
- Focus on an emotional approach
- Use more exciting offers
Dubai is a huge business destination, therefore being a company or brand you have to establish your presence online for potential business opportunities. While choosing the best PPC agency, they help you bypass the competition and create viewership by gaining more visitors, leads, closing deals, and thereby huge ROI. So, find the best team to optimize your PPC marketing ad copy and expect quality ROI!
