For all business owners, social media marketers and influencers, Social media engagement is at the top of the to-do list. For the same reason, social media companies in Dubai are consistently working on new strategies to improve social media engagement. After all, no number of followers is too big!
But it’s not just about the fancy number. By boosting engagement, you are ensuring your brand awareness and reaching your business to as many potential new customers as possible.
If social media engagement was simple and easy, we would all have millions of followers. Getting the right engagement is hard. It takes an investment of time, continuous effort and an understanding of what engagement truly means.
A business trying to develop a social media engagement strategy needs to work on some proven tips and strategies on how to engage its audience on social media. You can consider partnering with Pentacodes, the social media marketing company in Dubai, to skyrocket your business’s social media engagement, while you focus on your business.
However, in this blog, we are putting together a few tips on how to take your business’s social media engagement to the next higher level.
What does social media engagement mean?
Social media engagement is a measure of how effectively a business is making interactions with its customers on social media platforms. Likes, mentions, shares, views, comments, subscriptions, etc. are all ways to measure it.
In other words, it is the number of people forming a relationship with your brand.
Companies that are successful in social media marketing in Dubai remark that social media It's not about having the numbers big, it's about having an audience that's engaged with what you post and interacts with your brand on a daily basis.
What does the right social media engagement promise you?
A cool way to generate trust and build authority for your brand is to have a strong and engaging social media profile. Pentacodes, the established social media agency in Dubai uses social media marketing as a powerful business tool to help their clients:
- interact with their customers,
- expand their market reach,
- establish their brand, and
- ultimately, improving their revenue.
However, simply posting consistently isn’t good enough to promise a good audience engagement.
How to improve your brand’s social media engagement?
1. Choose the right platform
This is a key factor, mostly overlooked by most brands. Depending on the kind of business you run, you need to decide on the platform to choose for your marketing strategy.
For example, if you operate B2B, the platforms you focus on must be Linkedin and Twitter. On the other hand, a B2C retail brand must consider visual emphasis platforms like Instagram, Facebook, TikTok etc.
A proper social media strategy, whether it’s the platform where you’re coordinating posts or tracking the engagement rate, or analyzing the data to make thoughtful decisions, all takes time.
So, rather than posting more, why not consider taking professional help from experts like Pentacodes, the social media marketing agency in Dubai, to choose the right platform and marketing strategies that are right for your business?
2. Create Quality and value-delivering content
Quality content is the start and end point of social media engagement. Help your clients with solutions to their pain points rather than selling your product.
Having a customer-centric strategy helps in understanding how your brand's audience thinks, and trying to help fulfil your customer needs, is certainly what will boost your social media engagement.
3. Track your current engagement metrics
Major social media platforms like Twitter, Instagram and Facebook allow their users to view their engagement metrics on their insight analytics. Business accounts can use their dashboards to see engagements including likes, comments, shares, impressions and more.
You can view which posts performed the best by your profile. Apart from the engagement rate, impressions and average reach per post also can be evaluated and studied.
If a post has a significantly higher engagement rate than the others, it’s important to analyse what made it stand out. This helps you recognize and fix what realm of content to focus on.
Pentacodes, the social media marketing company in Dubai help our clients ignite their business with proven strategic social media engagement that connects and converts. When you choose to work with us, you can trust you’re getting a one-of-a-kind social media marketing strategy that’s made from scratch, just for you.
So if you’re looking to craft a strong brand story, spread creative and authentic social media marketing campaigns, or build an engaging and high-converting sales funnel — we are just the right option for you.
Get in touch with us today for all the digital marketing requirements of your business.
