Want to improve organic traffic to your website and drive more sales?
Pentacodes, one of the top SEO agencies in Dubai, effectively combines the amazing duo of SEO and content marketing. We help our clients reach the pinnacle of success and outwit their competitors in their online business.
SEO and content marketing are often understood as synonyms, but in reality, that’s not the case. The truth is that they’re two different marketing strategies. To help you understand how to blend these different strategies in an effective content marketing campaign, we’ll first outline what both SEO and content marketing are.
Dubai SEO agency remarks, both SEO and content marketing do fuel each other. When strategically combined, they drive more traffic to your website, add to your conversions and improve your sales.
This blog helps you analyze how to combine SEO and content marketing effectively to get the desired results.
What is content marketing?
Content Marketing is the process of developing and sharing valuable and relevant content to attract, retain and convert target audiences to customers.
With a successful content marketing strategy, we at Pentacodes, the best digital marketing and SEO agency in Dubai, help our clients establish trust and build credible authority in their industry and increase their business revenue and ultimately grow their business.
What is SEO?
Search Engine Optimization (SEO) is a set of practices that ensures that content and web pages are visible to a group of audience that a marketer wishes to target. Simply put, it helps match your business web page with your target audience’s search query.
The goal of SEO is to reach the right eyes on the right piece of content, at the right time. Through targeted SEO techniques, SEO experts at Pentacodes help our clients drive organic traffic from search engines.
The key point
Without quality content, be it web pages, blogs, product descriptions, articles, or even images and videos, SEO would struggle. The best SEO services in Dubai claim that SEO cannot work by itself - it needs content to help match those specific search queries using keywords.
Benefits of combining SEO and Content Marketing
Now, it’s time to blend SEO and content marketing—and win the benefits of this irresistible pairing. Built with the right strategies in place, you can expect the following benefits.
- Increased organic traffic to your website
- Boosted Brand awareness
- Improvement in local SEO and hence improved sales.
Getting Started
The goal here is to analyze how to improve the visibility of your content with strong SEO. If you are just getting started with either one, here are a few ways listed by Pentacodes, the best SEO agency in Dubai in content marketing and SEO together, to get the best outcomes.
1. Discover the right keywords
Before you create your content, you need to find informational keywords that your target audiences are looking for. These should be related to the problems your business can help solve. Content built around the same keywords can drive profitable customer action.
Your content quality goes hand in hand with this strategy. You can consider partnering with a digital marketing agency like Pentacodes, providing the best SEO services in UAE, to help you with your keyword research and content management.
2. Create valuable content that delivers quality
Great content inspires, informs, and educates. This delivers good value to your readers, establishes you as an expert in your niche, and attracts more traffic. Improving customer engagement, in turn, improves your SEO rankings.
Google places great emphasis on quality content. Your content becomes more relevant for search engines with high-impression keywords. Pentacodes optimizes your content this way and makes your web pages visible to online users by gaining higher ranks on SERPs.
3. Know your target audience
Understanding your target audience is yet another vital part of an SEO and content marketing strategy. Create personas for your target audience and discover a unique digital marketing strategy for each group. Don't undertake any digital marketing activity without knowing what your audience needs, and also what you expect in return.
4. Remember to build links
Another way you can make SEO and content marketing work hand in hand is through link building. Link building is a pure SEO strategy that aims at the delivery of online content to a large number of targeted, qualified audiences. Content's effectiveness can be greatly improved through link building.
Leveraging SEO as a channel for your content marketing efforts would be a smart move. In practice, however, these strategies will need some trial and error. That’s why you may need to consider a digital marketing agency, providing the best SEO services in Dubai in the process.
Having trouble handling SEO and content marketing of your business website?
Approach Pentacodes, the best SEO agency in Dubai. We work with companies and develop a comprehensive digital marketing strategy customized to each company’s needs. Our digital marketing and SEO efforts help our clients build distinguished brand recognition.
Get in touch with us for any of your IT requirements like Responsive website building, app development, web security solutions and all channels of digital marketing.
Contact our team today and discover how we elevate your SEO and content marketing strategies to the next higher level.
