Do you want more traffic to your website? Have you been in search of a PPC agency in Dubai to guide you in driving qualified leads through Pay Per Click advertising?
According to experts from a PPC Company Dubai, no matter which industry you are into, you can target and reach your ‘potential audience’to motivate them to buy your product or service. This is by effectively understanding consumer search query patterns.
This blog will give you an insight into how Google Ads work and help in generating quality leads for your business growth.
What are Google Ads?
Google Ads is a paid promotion platform that comes under the marketing channel called Pay-Per-Click(PPC), in which the advertiser pays per click. It is a product you can effectively make use of, to promote your business. They give more visibility to your products or services, bring massive traffic to your website, help you receive more enquiries and increase walk-ins to your store.
Google Ads allows the advertiser (you) to generate and show up well-timed ads to your target audience. In the process, when an individual searches for products or services that you offer through Google Maps or Google Search, your business will show up at the top on SERP( Search Engine Result Page).
How Google Ads help in generating quality leads for your business
Many factors work together in enabling your Google Ad to perform better for your business.
1. Your AdRank and Quality Score
AdRank determines the placement of your ads on a page, relative to other ads. It plays a major role in determining where your ad will appear on a search page as well as your CPC(Cost Per Click).
If you have a higher AdRank, your ad will be placed at the top position. The slightest change in your AdRank can lead to more visibility of your business, more clicks, and ultimately, higher revenue. This further improves your Ad reach to more potential customers.
2. Target based on Location
There is a piece of good news and bad news here. The bad news is that every advertiser has to be careful with their budget. The good news is that they can stay within the budget and be selective on where the money is spent. Yes, this is targeting by location. It facilitates your ad to be presented only to customers in the places or regions you specify. This way, Google helps you ensure that your money is spent on your potential customers only.
For example, if you own a retail store, your ad will be made visible within a reasonable radius of the store’s physical location. Whereas, if you own an e-commerce store, it is preferable to set your location in places where you deliver your products.
3.Invest in successful Keywords
A normal user’s Google journey starts by searching for a particular query. Google combines the search query with the match types of your keywords and decides whether or not to show up your ad. Here, it is important that your keyword match the searcher's intent.
You can choose the most efficient keywords for your business by putting yourself in your target customer’s shoes. This will help you acquire qualified leads, at the same time, get rid of unwanted clicks.
4. Optimize wisely for Mobile Platforms
Nowadays, more searches are being done on mobile devices. To generate more leads, make sure you make use of every opportunity Google Ads provide. It includes setting up Google Ads for Mobile.
It’s a known fact that these days mobile devices take a lead in total search volume for a keyword match. Potentially, due to the level of intimacy a mobile device provides, it is much easier to compel a user viewing your ad, to make a call for enquiry and the lead is captured! Hence, undoubtedly, mobile targeting is a great way to reach targeted customers to grow your business.
5. Retargeting Google Ads
How about converting previous visitors to potential customers? Yes, that is exactly what retargeting means. It is a way to advertise to those users who have previously interacted with your business online but have not yet converted. Using cookies, such users are followed on the web and targeted to show up your ad. It is a proven strategy to advertise repeatedly as some prospects need to view your ad multiple times before making a buying decision.
Google Ads is a challenging, yet great way to lead generation for your business. But you need to know how to launch an ad campaign so as to lower your cost per click. In spite of driving qualified leads, if your landing pages aren’t optimized, then all the efforts invested in Google Ads become immaterial.
Don’t worry! We at Pentacodes have a team of highly skilled professionals in the PPC marketing team who dedicatedly works for your business growth. Entrust your digital marketing to our team and watch your business grow to the next level. We aim to help our clients grow their business and for the same reason, we deliver the best in town IT solutions and Digital Marketing Services.
Reach us and lets discuss business.
