We understand its vital to spend your hard-earned digital marketing budget on channels that promise the best ROI. That’s why knowing the latest Google Ads updates is important. Based on a study conducted by a PPC agency in Dubai, the best place to launch your digital marketing campaigns is where it attracts your massive potential customers. Not only can Google Ads get you a higher placement on the search results page more quickly through PPC(pay-per-click) ads, but it also helps you stay competitive in your industry, adds marketing experts from a PPC company in UAE.
Ever since its inception in 2000 as Google AdWords, GoogleAds have undergone many changes and updates.
Here are a few new Google Ads updates that marketers and website owners need to know in 2022.
1.Third-Party Cookie Deprecation is Delayed
Recently Google declared officially that the deprecation of third-party cookies in chrome has been delayed to yet another year.
1. Marketers use the data obtained from third-party cookies to track website visitors’ activities on the web, once they leave their site.
2.In the name of privacy, Google had decided to get away with this process and has been working on solutions for marketers for cookie-less tracking.
3. As they have not been able to reach a conclusion on the solution and its testing process, the idea has been pushed off for one more year.
Pro Tip:
1. Find ways to collect first-party data directly from your website (collecting data from the visitor when they engage with your brand).
2. Familiarize yourself with features like enhanced conversions that are privacy-safe features that are already available.
2. Automatic Switching to Data-Driven Attribution Modeling
In its latest update, Google Ads is now automatically switching current eligible conversions to data-driven attribution in some accounts. Monitoring of how people engage with your ads and search for your business is done. Data-driven attribution is a machine-learning-based model that provides certain credits for your conversions based on this monitoring. It takes into account the entire customer journey that leads a user to convert. Some credit is allocated at each step in that journey.
Those Google Ad account owners who are qualified for this will be notified through email.
1. It is applicable only to advertisers whose conversions meet the data requirements.
2. You can opt-out of it through the alerts you get in the notifications view or from the conversions settings portion of the platform.
Pro Tip:
1.You can opt to try it for a month and if no adequate result is gained, you can choose to opt- out.
2. Once notified, educate yourself with data-driven attribution before making an opting-out decision.
3. Google Ads Mobile App Updates
Recently there have been some exciting updates on the Google Ads app. It greatly helps marketers monitor their campaign performance and make necessary updates from their mobile devices. The Google Ads mobile app for both Android and iOS offers the following 3 new updates.
1. An upgraded Performance Insights
The Google Ads app now gives a more detailed context about your ad campaign insights like explanations for performance variations. Shifts in search interest of users are better explained along with insights into positive performance fluctuations. Advertisers can hence get a deeper knowledge of how searchers react to their ad campaigns and study how changes affect their performance.
2. Improved Real-time Search Trends
A new report on search trends, which is updated in real-time to let you know the latest consumer interest is made available. Just a click on the search trends relevant to your business gives you a detailed insight into what exactly prospects are looking for. You get an idea of the popular queries and specific terms of search. Using this, you can well optimize your ads to better reach your target customers.
3. Create Campaigns In-App
You can now create entire search ad campaigns directly from your mobile using Google Ads mobile app. To add a new campaign, you just need to click on the “+” symbol at the bottom right of the screen. Further, you can proceed to campaign settings like ad type and location. Once the ad campaign is fully set up, you can also monitor and optimize it from your mobile device.
4. Create Voiceovers for Youtube Ads with the Text-to-Speech Tool in Google Ads
Using AI, your written script can now be converted into natural-sounding speech. This tool is added to the Google Ads platform within the asset library.
You can now…
Navigate to your asset library, select the video ad which needs a voice-over, type in your script, and just select the voice type needed for your brand! Within minutes, the AI- generated voice-over will overlay on your video ad.
The beauty of Google Ads is that it keeps on evolving and keeps giving you brighter and more innovative ideas to grab the searcher;s attention. Staying updated with Google Ads can only mean good for your PPC activities.
Want to drive more traffic to your website? Is your business currently in need of more customer interaction and engagement?
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