The covid19 pandemic has adversely affected almost every industry all over the world including Dubai and it has had a significant impact on consumer behavior and consumption patterns. We have seen sudden changes in everything from how people socialize with each other to the way they shop.
What is Passage Ranking?
Google Recently announced a New algorithm update "Passage Ranking"! “Some specific searches are difficult to get accurate,” and sometimes the short text that answers your question can be described in-depth on a web page. This is a big turning point in the recent rankings. Passage ranking is now unique in that not only index web pages but also individual sections from pages can.
With this update, Google makes it possible to understand not only the overall page but also the relevance of certain parts, even the smallest detail you are looking for. Since sometimes the single sentence that answers your question might be hidden deep in a web page. It will not just index web pages, but individual passages from the pages affecting 7% of search queries across all languages Before this, page content was not given as much weight. But now your questions are answered based on special passages. ”.
Passage rankings v/s indexing
When Google initially published passage ranking, the company declared its passage indexing. It was not a valid actual explanation of what it does – so presently Google is calling it passage ranking. This is an additional ranking factor that helps Google understand some of the individual parts of the page. This will enable us to deliver the most optimal results to the users without making any significant changes to the look of the Search Engine Result Page (SERP). Because of the passage indexing algorithm, Google automatically tries to understand the individual parts of your page. This means that when you enter a query in the search, parts of your page will appear in the results. Passage indexing update makes it possible to rank long pages for significant queries. If you need to know more about SEO: Best SEO agency in Dubai
