Being digital is crucial for businesses and individuals alike in this digital era. Search engine rankings are a primary factor that draws organic traffic and visibility to your websites.
Sometimes, despite your hard work, you will not see the desired results. There are several reasons why your website might be struggling to rank well on search engines. It is a good idea to consult an SEO agency in Dubai, like Pentacodes, if you need help figuring out why. Pentacodes provide the best SEO services in Dubai with expert and experienced professionals in the industry. But before that, let's examine why your website ranks poorly on search engines.
1. The Site is NOT Mobile Friendly
People usually don't want to wait long for a website to load on mobile devices. Even something near six seconds will be considered slow by the majority. People will leave your site rather than wait for it to load. Search engines will assume that your website is valuable if users stay longer, which helps rank better.
2. Keywords; Placement and Density
Using appropriate keywords throughout your website is essential for ranking well, while excessive and unnatural usage of keywords is strongly discouraged by search engines. Instead, placing keywords within different elements of a website, like meta description, title tag, content and headings etc., improves its visibility. Reputed SEO services companies in Dubai can guide you in this process.
3. Optimising Images
Image optimisation significantly increases page loading speed, improves user experience and enhances search engine visibility. The best SEO company in Dubai will carry out best practices like using images of small size, choosing the suitable format and dimension, etc. In addition, the search engines must understand the photos. For this, the image file name, alt text and title tag should all be descriptive enough.
4. Lack of Quality Content
Quality content means valuable and well-written content on a website. Search engines will rank such websites will higher compared to those without them. Including content irrelevant to the website or using duplicate or copied content may suppress the website's rankings. With the best SEO services in Dubai, you can easily optimise your content and increase search engine rankings.
5. No Links or Bad links
Search engines determine if your website is valuable to its users by considering the number and quality of links from other websites that direct to yours. If a website lacks inbound links, search engines interpret it as lacking relevance and trustworthiness. Also, bad links originating from spammy or low-quality websites cause them to rank poorly. An SEO agency in Dubai can help you resolve this issue efficiently. They can also guide you about internal website linking, another vital aspect.
6. Not Indexed by Search Engines
Search engines understand and categorise web pages by indexing them, making them accessible to users during relevant searches. A website that is not indexed will remain invisible to search engines, resulting in a low ranking. Technical issues, usage of robots.txt directives and other manual actions result in websites not being indexed. The best SEO company in Dubai can help you solve such problems effortlessly.
7. No Site Updates
Your site may seem active and relevant to search engines if you add fresh content frequently. Updating the website with new blog posts and pages and other elements like videos, infographics, and maps will keep people coming back to your website, and this traffic will again help in ranking. The best SEO services in Dubai will be able to provide strategies to implement regular updates to your site.
8. Poor Organisation of the Website
The overall structure of your website needs to make sense, and the users must be able to navigate through it easily. Otherwise, people will leave your site quickly, resulting in a low ranking. A well-organised website makes it easier for search engine crawlers to navigate your website. Well-known SEO services companies in Dubai can help you achieve these effortlessly and faster.
9. The website Doesn't Have a Sitemap.
Search engines will find your website and start ranking it if you present them with your sitemap. Sitemaps, as the name indicates, is the list of pages on a website that lets search engines learn about the website. Search engines have to crawl through your website to index them and start ranking it. These terms may seem too technical, but an SEO agency in Dubai can assist you in submitting your website's sitemap.
10. High Competition
You will need more SEO work to reach the first page if your website targets competitive keywords. This huge competition becomes one of the main reasons websites do not rank well. Well-experienced SEO services companies in Dubai can work with you to find a way to overcome this. They may discover solutions like finding effective variations of current keywords.
Factors discussed in this article and much more can significantly impact a website's visibility and organic traffic. Implementing effective SEO techniques and other measures to address these issues is advised so the website can rank higher in search engines. If your website is still stuck somewhere down in the search results, consider approaching Pentacodes, the best SEO company in Dubai, for amazing results.
