While running your paid advertising, you want to make sure that you get the best return on investment. Therefore, it’s a great choice to consider one of the best PPC agencies in Dubai to optimize your ads and align them with the perfect Google display ad sizes. Optimizing your ads on Google’s display network can be a tricky process, most often you waste your ad budget. But, you can avoid it by knowing the exact size of your Google Display Ads.
For example, if you’re planning to create a banner ad, then understand its size requirements before you proceed with the design. While all the banner images look equal they differ in terms of size and may affect the overall quality of your ad.
What are Google display ad sizes?
Google ad sizes or banner ad sizes are the various types of banners available for the Google Adsense network. Unlike any other PPC network, Google allows publishers to display their ads in various sizes. Here, Google has a lot of sizes to choose from.
Since every website is unique, you cannot have the same size for all the ads. For this reason, Google has come up with a different range of ad sizes. This makes it easier for websites to create an ad that fits into their website, but you can also choose from various sizes.
The sizes often come with different click-through rates. If advertisers want to bring more traffic without spending a lot of money, then go for smaller ad sizes that won’t cost much.
With the rise of mobile in the past decade, there are so many specific ad types that focus on mobile advertising. Compared to display ads on desktops, mobile ads are designed to look good on mobile without spoiling the mobile user experience.
Does display ad size matter?
While starting your PPC marketing in Dubai, the process of putting up a banner ad on a display network matters. It would be nice if you could just design and leave it as such. But, on the display network, the web pages that publish your ad have control over the ad size where they get featured. So, if they need banner images on the top, bottom or sides, you don’t want to publish it as a half-page ad.
Choosing the wrong size will ultimately reduce your campaign reach and make it ineffective if you’re targeting a specific niche.
As per research, certain ad sizes boost the click-through rate. So, find the best ad size to display your ads and improve the click-through rate.
What are the popular Google Ad dimensions in PPC marketing?
When it comes to Google display ad networks, PPC agencies in Dubai utilize certain common ad sizes.
Over the years, the Google ad sizes have been standardized and most websites use these sizes.
1. Medium rectangle ad (300*250)
It’s the most widely used banner size on the internet. This particular ad size is compact enough compared to the taller options like 300*600. Hence, it’s a favorable option for most publishers. Furthermore, this ad size usually gets embedded in the text and decreases the chance that your customers will just scroll through it. The in-text placement of medium rectangle ad size makes it a common choice for advertisers. This site performs well when it’s embedded within text or at the end of articles.
2. Large rectangle (336*280)
This ad size doesn’t get many impressions as the previous one, but it still tends to have a large range of publishers and sites, that continue to use it. Similar to the medium rectangle size, this ad size also brings an abundant supply of ad inventory. Being a bit larger than the previous size, it grabs user attention and consequently increases the click-through rate.
This ad size performs well when placed within the article or even at the end of the article.
3. Leaderboard (728 *90)
This is the most common ad size and converts well when placed above the main content. The leaderboard ads are usually displayed at the top of the page. The long horizontal width creates a huge impact on the visitors and they’re more likely to click on the ads. Due to this large diameter, it's best used for displaying logos, text, and your brand name this ad size is a good choice for people who want their ad to be displayed in front of a huge audience.
4. Large skyscraper ad (300*600)
It’s the fastest-growing ad size among other Google display ad sizes. This skyscraper size is quite attention-grabbing when placed next to the content or articles. Since it has a huge ad size, there are chances of users clicking on it and proceeding to your brand. PPC agencies in Dubai consider this ad size for higher payouts and higher conversion rates. If you place it strategically, you get some good results. This skyscraper ad size is creating huge impressions and visual impact in recent days.
5. Mobile Banners (320*100)
This ad size is a sure win for mobile pages. Google also recommends shorter or taller options like 300*50 or 300*250.
This particular ad size perfectly fits on the screen and doesn’t detract much from the surrounding. Therefore, it’s a great choice for mobile devices. Additionally, they offer more visibility than shorter ‘leaderboard’ images on mobile devices. Before running your mobile campaigns, you should think of mobile-friendly designs. With so many consumers browsing on mobile, you have to make the ads optimized for mobile devices.
Which Google Ad size you should choose?
Now, you’re aware of the common ad size and its benefits. The above-listed sizes are popular and have the most ad inventory allowing the best click-through rate. If you want to make the most of the Google Ads campaign, then consider the above ad sizes.
In addition, manually search for ad sizes that Adsense uses for running the ads. PPC agencies in Dubai focus on understanding your industry and use the apt size for most exposure from your campaign.
While starting your PPC marketing in Dubai, find the best agency to work on your requirements and thereby increase your ROI even more!
