Choosing the right marketing strategy could sometimes be challenging as there are a lot of competitors around you. You might find yourselves stuck between two marketing strategies- Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns. Choosing the correct one depends on the needed marketing strategies for your content and the way you want to present your content on the website or web pages.
SEO can be considered as a step-to-step process of making a website or any content on that website lead in the search process. The best SEO services in UAE make sure that the search engines can quickly find the content and be able to show that content on top of the webpage when the user searches for that particular content-based topic. The best SEO agency in Dubai offers excellent search results and content marketing when you are either introducing a new brand or reintroducing a launched product.
PPC can be considered as a model of internet advertising which is mainly used to drive more traffic to the websites where the person undergoing the advertisement pays the publisher for the ad published. This published ad is clickable and the ads per click result in the orientation of the pay. The PPC marketing in Dubai has grown over the years enabling the users to be in full control of their budget and ads as well as their desired approach to advertising their products most sustainably.
You can go for SEO if you can connect with these factors in your marketing field-
- When you are willing to develop authority and recognition for your brand.
- The budget that you have for your marketing is comparatively low.
- You do not know how and when to maximize your Return-On-Investment (ROI).
- When you want your content to reach quickly to the audience across different social media.
When exactly to use PPC?
The moment you would want to go for PPC should be when you are considering the followings-
- When you are introducing a new product that has never been introduced before.
- When you are promoting offers that forward the concept of sales or budget purchasing.
- You are in search of results that are quick and flexible.
- You are willing to target your audience with accountability and trust.
Now let us go through the advantages and disadvantages of both SEO and PPC in the long run, so that you can have a better understanding of different aspects of both these marketing strategies that fit best for you and your brand-
The Advantages of SEO
- Improves your overall credibility.
- Target your sales funnel effectively.
- Increases rankings in local searches.
- SEO does not cost you a single penny.
- Provides you with a competitive advantage.
- It supports the strategy of content marketing.
- Improves website visibility and website usability.
- Improves brand awareness and new brand introductions.
- Increases the audience reach and gives you more access to the audience.
The Advantages of PPC
- You are fully in control of your ads.
- It helps in developing instant traffic
- You are in full control of your budget
- Works well with other marketing channels.
- PPC ads are independent of algorithm changes.
- There are more optimization possibilities with PPC.
- PPC offers sustainable and unique targeting options.
- PPC gives you easy tracking and measuring options.
- Increases Return-On-Investment (ROI) positively.
The Disadvantages of SEO
- More time for keyword research.
- You are fully in control of your ads.
- The results might consume more time
- You might have to deal with the changing algorithms.
The Disadvantages of PPC
- Certain marketing skills are strictly required.
- It is expensive when compared to SEO.
- PPC is a little complicated marketing method as compared to SEO
The best part of SEO is that you can work well on your content as it is a good platform for supporting content marketing. SEO also does not make your pockets empty. As the target of any online marketing is to reach a large audience in one go, SEO ensures the audience reach and visibility. Regarding the local searches, the search rankings are carefully increased by SEO which can ultimately boost your brand awareness. If you are launching a new brand, nothing comes to your rescue than SEO as you have to only worry about the type of content you produce regarding the newness of that brand. Your overall credibility is improved by SEO which promotes the visibility and usability of your website as well as the webpages on the internet promptly. Overall SEO results could take a little time and there are also no guaranteed results. The user will also have to deal smartly with the changing algorithms. There is a requirement for more time for keyword research as the user will have to go through competitive keywords in the case of SEO.
PPC marketing can be quite expensive as you have to pay for every click that you put your ads on. PPC method is a great way of advertising when it comes to achieving the targeted business goals and optimization results. You do not have to worry about the algorithm changes as PPC is indirectly related to the changes from the algorithm. PPC marketing is an excellent choice when it comes to attracting more instant traffic which directly maximizes the reach of your ads across a range of larger audiences. Who does not want to track their ad progress and visibility? Well with PPC marketing, you can easily track and measure the progress of your ads. PPC also has a unique targeting option and gives you full control of your ads which means that you will feel like you have got the worth of the money you invested in PPC marketing. You could expect a quick add-up of costs which could be a drawback of PPC for you. To be honest, sometimes the clicks are not enough to ensure that sales will happen, but the sales will eventually turn up if the PPC strategy has been implemented the right way. Overall, PPC marketing is a great way to boost your existing traffic and for utilizing the money you invested most favorably.
Whatever method of advertisement you adopt for your brand or company, what matters is how you present them regarding the content, vision, quality, possible futuristic expectation from that brand, and of course the consistency of the brand type. SEO or PPC marketing is just a platform to present your brand name across a wide range of audiences. Online marketing is very easy and convenient, but the accumulation of all the factors governing the stream of marketing online is not always easy. You need to have a good amount of patience and in-depth knowledge regarding the challenges of online marketing which will enable you to stick to the barriers of website fluctuations and competitive marketers. The increase in the demand for SEO and PPC has led to a vast increase in the maximization of content marketing and concept visualization. The type of content you display regarding the brand type is the heart and soul of any online marketing strategy which you need to always follow from time to time if you are willing to stick in the online marketing industry for the long run.
By now you already know the different pros and cons of both SEO and PPC marketing. Now let us simply understand how to make both these marketing methods work the best for you. Let me explain it in brief here-
You can plan on developing an ad that is retargeting in nature. What does that mean? Well, simply it means that even if the audience leaves your site without literally purchasing anything, the visitor can be made to come back and ultimately make a purchase on your site. The next thing you can do is to improve your SEO strategy by collecting data from ads which will ensure your keyword research and competitor analysis are going on full track. One more thing you can effectively do to take benefit from both SEO and PPC marketing is to use social media ads to promote the website content.
A quick boost is required for your content on social media if you are willing to rank your content most organically. The boosting of content will guarantee good content distribution and also increase backlinks that in turn increase the search rankings. These methods are a good start to combine the goodness of both SEO and PPC marketing strategies, therefore utilizing the maximum benefits from these both in the utmost suitable way possible.
