When your brand/ business has the power to reach millions of people around the world, and it takes only a few minutes to do so, why not consider it?
With its ability to target and reach specific audiences, the power of pay-per-click (PPC) marketing is incredible.
Pentacodes, the best PPC agency in Dubai remarks that investing in PPC can assure a good return for your business. For the same reason, Pay Per Click marketing in Dubai is gaining importance now, more than ever.
However, it’s also an easy way to lose money if you don’t approach it in the right way.
So, how can businesses like yours make the most of it?
To help make sure you’re getting the right idea of how PPC works, here’s a beginner’s guide.
What is PPC (Pay-Per-Click) Marketing?
Pay-per-click is a great advertising model in digital marketing. It allows advertisers to place ads on search engine results pages, social media platforms, and websites, paying a fee whenever a user clicks on the ad.
The largest provider of PPC services is Google. Google platform, Google Ads, is the first stop for businesses starting with PPC marketing. The various types of PPC ads are search ads, local search ads, and display ads. These ads can show up on search engine results pages, social media platforms, web pages and even mobile apps.
How Does Pay-Per-Click Work?
The pay-per-click model is primarily based on keywords.
When a user searches for any keyword, say “PPC in Digital Marketing,” Google inspects its list of advertisers for this keyword and triggers an auction between them. Depending on each advertiser’s maximum bid and the quality score of each ad, a Google algorithm chooses specific ads and displays those.
The big takeaway from this is that the quality of your ad plays a key role, it’s not just about how much you bid. Here, agencies involved in PPC management can help clients in getting good ad scores.
In search engines, online ads (or sponsored links) only appear when a person searches a keyword related to the product or service being advertised. Digital marketing companies that work on pay-per-click advertising models research and analyze the keywords most applicable to their client’s products or services. Investing in those relevant keywords results in more number of clicks and, eventually, higher profits.
Each time your ad is clicked and the visitor is sent to a landing page or your website, a fee is charged. It is thus a targeted form of buying website visits, that will hopefully end up in conversions, whether it’s a sign-up or a sale.
Benefits of PPC Marketing
- Almost immediate result: Once your ads are approved, they reach your target audience almost immediately.
- Highly targeted: You can make sure your ad reaches an extremely specific set of audience
- Ease of tracking: You can track the success of your paid campaign quickly and measure ROI easily.
- Huge exposure: Your ads are prominently displayed, virtually reaching an unlimited number of people.
The PPC marketing agency Dubai finds the pay-per-click advertising model as an amazing way to reach a highly-targeted audience quickly. Platforms like Google, Bing, Facebook, Instagram, and the like, help businesses set up paid ads within seconds. Once approved, they are viewed by thousands of people, depending on your budget.
Though reaching your target audience is essentially important in marketing, it is even more vital to decide what you do when you have people’s attention. For this reason, you need to give your paid campaigns the care and attention they need or find the best PPC agency in Dubai.
Pentacodes is a PPC marketing agency in Dubai, helping clients grow their revenue with PPC and other modes of digital marketing. We help you elevate your brand presence through our custom-made, proven digital marketing strategies.
Talk to us today and find out more about our PPC management services in Dubai and the digital solutions we offer for your business growth.
