Google's Recent Changes to FAQ and How To Rich Results: What You Need to Know

In a recent move aimed at providing users with a cleaner and more consistent search experience, Google has officially announced significant changes to the visibility of two prominent types of Google rich results:

Frequently Asked Questions (FAQ) and How To. These changes, which began rolling out globally, will have implications for publishers, website owners, SEO experts, and users alike. In this blog post, we'll delve into the details of these changes, their impact, and what actions you should consider taking.

Understanding Google Rich Results:

Google Rich Results have been a valuable search feature that enhances webpage content, offering users enhanced listings that often lead to increased traffic. Google rich results can take the form of carousels, sidebar listings, or even star-rated entries. However, two specific types of Google rich results—FAQ and How To Structured data—are now facing visibility adjustments, prompting discussions about their significance for publishers.

FAQ Rich Results: Phased-Out Visibility for Most Websites:

Google's recent announcement includes the phased-out visibility of FAQ rich results for most websites. While the change may not affect all sites, it signals a shift towards limiting the appearance of FAQ entries. These results are generated through structured data, requiring publishers and SEO professionals to create question and answer content specific to an FAQ format. Previously, these Google rich results were widely accessible, but moving forward, they will be reserved for high authority government and health websites. Publishers who invested time in creating FAQ content and structured data may feel the impact of this change.

Another significant alteration involves How To Structured data rich results, which provide users with step-by-step instructions and images for completing tasks. Unlike FAQ rich results, How To Structured data will no longer be displayed on mobile devices. Instead, they will remain accessible exclusively to desktop users. This change aligns with Google's focus on delivering a consistent search experience while ensuring the relevance and quality of rich results.

Impact and Considerations for Publishers:

Publishers who have implemented FAQ and How To structured data may wonder how these changes will affect their efforts. Google advises against proactively removing structured data, as it doesn't cause problems for search results and won't negatively impact visibility. However, it's essential to recognize that other search engines may still consider structured data, so entirely removing it may not be necessary. For those who find removing FAQ and How To structured data advantageous, the process should be relatively straightforward, particularly for those using plugins or similar functionalities.

Google's decision to downgrade the visibility of FAQ and How To structured data rich results is a significant development that underscores the search giant's commitment to refining the user experience. It also serve as a reminder of the ever-evolving nature of search algorithms. As we navigate these changes, Pentacodes, a trailblazing force in the realm of digital marketing, remains committed to delivering unparalleled SEO strategies. With an unwavering focus on staying ahead of the curve, our team is diligently updating our approach to ensure that your online presence continues to thrive amidst these transitions.

Just as Google aims to enhance user experiences through refined search results, Pentacodes is dedicated to optimizing your website's performance and discoverability. While the altered landscape of FAQ and How To structured data rich results may pose challenges, our tailored solutions will adapt to the shifting tides, ensuring your content remains well-positioned and visible to your target audience.

As these updates roll out on a global scale, Pentacodes remains your steadfast partner, leveraging our expertise to navigate the intricacies of SEO. Our unwavering commitment to excellence empowers us to refine strategies, embrace change, and propel your brand towards continued success in the digital landscape.