Google’s Freshness Update was a significant ranking algorithm change that made it able to add time as a relevance measure for search queries. This new update introduced the trend of making the search results more precise as well as responsive for the users. As a leading SEO Agency in Dubai, pentacodes has the responsibility to bring this change to your notice on how this Freshness update enabled Google to surface the most up-to-minute and those contents that are trending, regularly occurring, and updating.You can view this as a significant change in how your webpage is going to be ranked.
The name ‘Freshness’ for this update is directly taken from the official Google announcement. The highly ranking pages lower their rank in SERPs to make way for pages with outdated, older, and fewer views with fresher contents. Leveraging Google Freshness Algorithm to your advantage is one of many things you can do to keep your content in Google’s credit books as well as increase your website traffic.The main reason behind Google releasing the Freshness Update was that the new Caffeine indexing system provides Google with the ability to process more web pages quicker than before. This particular infrastructure made it possible for Google to provide fresh results with a higher degree of relevance. Most of the Digital Marketing Agencies In Dubai are now running up-to-date with the latest changes to bring in better traffic to the websites. According to Google, some quires have three kinds of time-related relevance.
- Recent Events: These search queries can generally be news related or of those trending as well as current events.
- Regularly recurring Events: During Google’s announcement it was mentioned that these annual events, elections, sports, TV shows, and corporate earnings come under this category.
- Frequent Updates: This category is time-related for those topics that frequently get updated such as products that frequently get changed or updated.
You must know that freshness is just one of the many elements of content that google takes into account when determining the ranking of a page. Even though the ultra-fresh content may give you a raise in organic traffic, there are other advantages for you when working with the algorithm. One of the solid strategies is to combine regularly publishing trending content with authentic pieces which can give you the best chances of performing well in rankings. Pentacodes, being an SEO Company In UAE, we are known to be up-to-date with new changes and turns our strategies according to them. We provide effective ways for the users that help them to grow their business, turn up their website traffics, and so on. Reach out to us for expert solutions for improving your website effectively that can make way for your business growth.
