Google ads updates are flooding in this year. After the two-phased updates that surfaced during June and July, the last couple of months also saw many interesting updates. It is easy to miss these core updates if you are having a busy schedule this year. No matter whether you're from Dubai or Denmark, catching up with these updates is significant for your PPC campaign.
So, to not let your hard-earned visibility fade, here are some core google ads updates and tips that help to improve your business's visibility.
Major Updates
- 3 strike automation for removal of violating ads
Marketing is an intricate field of business. It is extremely hard for advertisers with innumerable accounts and keywords to monitor each ad violation. This results in multiple unaware strikes and account suspension. To restrict these unaware suspensions, Google has come up with a python script to remove ads that could violate the policies of Google ads. This new simple python script has two modes in which it operates.
- Audit mode: exporting the disapproved ads without removing them.
- Remove mode: logging the details of the disapproved ads and removing them
Google has made it way easier to monitor ads with this update.
- New column in keyword planner tool
Google added a three-month percent change and three-month trend type to the keyword planner tool chart. This addition is followed by YoY (year over year) change column.This update was noticed by a Twitter user who tweeted with the screenshot of it.
So there is abundant seasonal data to assist you in your keyword buying decisions.
- New features of Google ads app
Google has introduced new features on its Google ads app that can change the way ad campaigns work.
One of the new features includes the ability to create campaigns in it. In a couple of clicks, your campaign will kickstart. And in one click you can access campaign details.Google has also added a search trends feature to the app. Search trends can help you keep your account optimized for emerging trends. It will help you consider customer demands more easily than before and it can make popular searches related to that trend available to you.
The new performance insights added to the app is worth noting. More explanation to performance insights based on your budget strategy and positive changes. This can guide you to recreate the things that worked for you in the past.
- Google ads now provide a budget report
It is no new knowledge that you get very little information on the daily average amount spent on their ads. You are paying Google to use your budget in a way that will be fully used throughout the month. But it can spend more than your daily average on a day with more traffic and compensate for it by spending less than average on days with low traffic or conversions.
Google's new budget report allows you to examine past data. This inevitably results in a better strategy to use your budget. The cumulative monthly spend section offers you data on how much you have spent, the budget and your monthly limit. These valuable data can be used for your benefit.
Collect the last month's data and plan how you want next month's budget to be used.
- Google made enhanced conversions available to everyone
If a Google signed-in user views your ad and refrains from clicking it, but later they visit your website and make a purchase or install an app, it will be hard to attribute this result to your ads.
But with the use of enhanced conversion, this will be attributed because it is easy now to understand the user's route by using a privacy-safe way to tie more conversions to your ads.
The review for this update is positive from the advertisers who used enhanced conversion and saw results. They have experienced a rise in the return of money spent on ads.
These are some core updates from Google ads that are helping you to your boost your PPC campaign effectively. But to make it perfect, you need an idea of how to use the Google ads features to your maximum advantage. Listed below are some tips to assist you to reap maximum benefits.
Google Ads- New Tips
- Know who is your audience
Whatever you do with Google ads, this is the most fundamental step to keep in mind. Know who you are intending to present the ad to. It is important to keep in mind who needs your service and it can change. For example, if you're selling farming tools, the target customers will be living in rural areas. Think about how to get your ad to them and the ad should be different from the ones you intend to share with the audience from cities.
- Applying bid adjustments is easy when you add the audience to observation mode
Is your audience list empty? It is time for you to use bid adjustments on the audience. Since audiences are categorized into groups based on their behavior and interests, using this can help you figure out whether the performance changes according to the groups of the audience.
Select observation on the Edit audiences tab. Select the audiences you intend to add. The data collected will be shown separately for each audience group. Access the report on the audience and collect enough data. Then you can customize bidding for the audience considering their performance.
- Google ads Quality Score is vital
Those who know about PPC understand the significance of Quality Score. It is never about it being high or low. It is about how positively they can impact your bids. This presents an opportunity to buy more traffic and the cost per conversion will be lower.
Also, keep your ads clear to the searcher, so that you have better visibility.
- The long tail keyword is key
Long-tail keywords can work magic if done correctly. It is often targeted to one business. It varies from generic keywords. For example, a generic keyword like "PPC" or "agency" won't target the proper audience. But a long-tail keyword like " PPC agency in Dubai " is more specific and it will get more attention. It works well if you add your city or even postal code.
It can help you get the curiosity of someone who is looking for something near them or something specific. Google ads updates are flooding this year. We saw updates as 2 phases during June - July months.
There are innumerable updates and almost all of them can benefit advertisers to a great amount. With enough tricks and tips up your sleeve, it will be easy to start your PPC campaign. If you have to worry about these updates negatively affecting your website and visibility, get help from our consultation team and SEO experts. Pentacodes is trying to give you the best SEO services in UAE by helping your brand gain desired visibility and reach.
