As a Social Media Marketing Agency in Dubai, it is very difficult to bring out innovative ways that can give clients the most effective results for their business. This is why David Ogilvy’s 10 golden rules of advertising have been executed by the entire marketing industry.
David Ogilvy, founder of Ogilvy & Mather which is one of the top Ad agencies in the world has paved way for a number of iconic campaigns that even had the power to be the savior for an entire country during the economic crisis. Through this article, you will get an idea of the advertising rules that can benefit the efficient running of business Ads.
According to David Ogilvy, there are three types of Advertisement copies one that the client approves, one that gets popular in the industry, and the one which sells the products even though it gets very less attention. It is the third option that works effectively where the product details are written in the Ad copy that grabs the attention of the consumers and evokes an urge in them to go for the product. This is an important method that SMM Agencies Dubai makes use of to bring an effective result.
- Write Content That Interests Your Target Audience
The second rule advises never to write an advertisement content that even your dear ones can’t accept. It is always better to think from the perspective of your target audience before writing your content. It should be honest and reach your audience in a good manner.
It is always better to provide the customers with facts about the products or the services you are offering. Being honest with the target audience can build a strong connection and that can be an effective way to make your Ad copy reach its target destination. The more information shared with your customers, the more sale it creates. So It is always wise to reach out to the best social media marketing company in Dubai to make the right choices when it comes to your content.
Headlines are the most important part of a copy advertisement because they tell everything that your target audience is looking for and this headline decides the path of your Ad copy’s effectiveness. If it is a clumsy headline then it is sure to fail its purpose.
- Include Selling Promise In The Headlines
You must keep your Advertisement Headlines Short but include the exact message that needs to reach your audience. Even though this is a difficult task, it is found to be the most effective way to reach your customers and increase sales.
- Don't Use Tricky Writing Style
Nowadays, it is seen that the ads are trying to catch the reader’s attention using tricky headlines and content. They make use of puns, literary terms and so on that can be interesting to read but don't convey the message properly to the target audience. This sometimes leads to misleading information or the content being ignored by the readers as they find it an energy waste to find out the meaning.
- Do Not Use Negative Contents
Expressing your products with the use of negative headlines can make the readers connect your product with the negative message conveyed. So the actual message that was intended to reach gets swayed by the negative content.
- The Body Copy Should Be lengthy Giving The most Crucial Product Details
The content matter should talk about the product directly to make the customers understand more about the product which can lead them to purchase it. Seek assistance from a social media marketing agency in Dubai for a better understanding of how advertising works.
- Pictorial representations Should Intrest Readers
Always prefer real images over cartoons or illustrations because humans are observed to give more attention to real-life images and that is the factor that drives their curiosity to give the product a try.
- Do Not Forget The Purpose Behind Video Advertisements
You might have noticed many beautifully done video advertisements and the visuals still stay in your mind but you don't recognize the product or its brand. This is considered a total waste of money and time. It is rather better to conceptualize your video ads that can have an impact on the product in the viewer’s mind.
Therefore, advertising is a careful and effective task that needs to be handled efficiently, or else it can lead your business to a total failure. Pentscode IT Solutions, one of the leading Social media marketing company Dubai, is here to provide you with expertise in the professional handling of your marketing strategies and elevate your business growth within a short span of time. If you want to increase your customers, and brand credibility, we can help you connect to them in the most efficient manner.
