E-commerce website development companies in Dubai can help you take your online business to new heights with their expertise. One such strategy they incorporate in their planning is the implementation of deep links. Deep links improve the user experience by taking consumers or visitors straight to certain in-app destinations. Deep linking is particularly beneficial for e-commerce, as it can enhance user engagement and result in business growth.
Types of Deep Links
Your provider of e-commerce website development in Dubai may introduce different types of deep links to your platform, depending on your goals. Let’s have a look at the common types of deep links.
Standard deep links: These links are commonly used in different mobile mediums, like web pages, SMS messages, emails, and social networking sites. Standard deep links will only work if the app is already installed on the device.
Deferred deep links: These links, too, take users to the destination only if the app is installed. In case the app is not installed, it will take the visitor to the app store and then, after installing the app, take them to the destination.
Contextual deep links: E-commerce development companies in Dubai consider these as higher-level deep links, providing a more personalised experience. The user’s information like name or preferences, is saved with these deep links.
Benefits of Deep Linking
Faster access to content: Users can reach the desired content within an app right away with deep links.
Improved user experience: An e-commerce web design agency in Dubai will suggest that the user experience improves as deep links make navigation a breeze.
Enhanced user retention and engagement: By assisting users to install an app and reach the desired content, deep links increase user engagement and retention.
Improved campaign performance: Deep links can be used to track user behaviour. This will help you determine what changes to bring to your marketing strategies.
Higher search engine rankings: Deep links can help your app become more visible in searches. An e-commerce development company in the UAE may add relevant backlinks to product and category pages to make optimisation easy.
Adding Deep Links to E-commerce Pages
E-commerce website development companies in Dubai have developed various strategies to introduce deep links to e-commerce pages. Let’s get into some details.
Product Reviews: Offer free products to reviewers in exchange for links back to your product pages.
Sponsorships: Sponsor events and link your logo on the sponsor webpage to relevant categories within your app.
Guest Posts: Include deep links in guest posts on relevant websites.
Product Detail Page (PDP) Optimization: An e-commerce development company in Dubai will recommend the following techniques to optimize your PDP:
Link Bait: Offer valuable content like infographics or ebooks on the PDP.
Provide Detailed Information: Offer comprehensive product descriptions and resources on the PDP, making it an informative hub.
Contests and Giveaways: Co-host giveaways on other websites with deep links to your PDPs.
Brand Advocates: Encourage brand evangelists to share links to their favourite products on your website.
Make PDPs Shareable: Allow users to share and review products, and provide them with easy sharing options.
Additional strategies that an e-commerce website development company in Dubai may implement are:
Link Analysis of Competitor PDPs: Analyse competitor backlinks to identify deep linking opportunities.
Promote Product-Level Discounts: Offer discounts on popular products and link to the specific PDPs in promotions.
Widget Links: Use relevant and contextually appropriate widget links to your app content.
To conclude, deep linking offers numerous advantages for e-commerce businesses. By implementing the strategies mentioned above, you can leverage deep linking to improve the user experience, boost engagement, and drive sales within your app.
Ready to elevate your e-commerce platform with seamless deep linking? Trust the expertise of Pentacodes, the best e-commerce website development company in Dubai. Let's enhance the user experience, drive engagement, and skyrocket your sales. Contact us now for unparalleled results!
