As the best digital marketing company in Dubai, at Pentacodes, our team of SEO experts always stay updated on the changes in Google’s algorithms, ensuring our clients and their efforts stay ahead of the curve. Over all these years, Google has been known for always providing the most appropriate and upright content to its users, and the newest update, seeking content with E-E-A-T qualities is yet another step to ensure this. In this article, we will get into further details of this Google update and how our SEO service in the UAE handles it well to deliver the best results.
What is E-E-A-T?
The idea of E-A-T, previously used by Google to understand the content quality is now changed to E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google's Quality Raters analyse the quality and integrity of the content by this method. Even though Google does not use this as a direct ranking element, as the provider of the best SEO services in Dubai, we understand that it is crucial for the overall results.
Why E-E-A-T is Important
The importance of E-E-A-T is more than ever now when users are highly concerned about the content they use. Experience, especially when it comes to content, helps to build trustworthiness and meet user expectations. For example, a travelogue or product description resonates well with users when it's written by experienced creators on the subject. As the best digital marketing agency in Dubai, we prioritise E-E-A-T and promise our clients to deliver high-quality, authoritative content. This will in turn assist the website to rank high in search results.
How Google’s Quality Raters Evaluate E-E-A-T
Google's Search Quality Rater Guidelines categorise the produced content into different levels, from Lowest E-E-A-T to Very High Level of E-E-A-T. The more the experience, expertise, and authoritativeness a piece of content displays, the raters consider it as high-quality. Similarly, content that fails to have enough experience or expertise will be categorised under low E-E-A-T content. That said, from a Dubai SEO agency’s viewpoint, following E-E-A-T instructions aid the ranking of websites
E-E-A-T And AI Generated Content
The evolution of AI tools in content creation and other automation has significantly influenced the field. However, the lack of experience of such tools is against what Google wants in its E-E-A-T criteria. As one of the best digital marketing companies in Dubai, we are not completely skipping AI for content creation, but utilising its features to streamline our creative requirements, approached with caution. We combine AI with the expertise of our human writers to produce quality content that resonates with our client’s audience while meeting Google's quality standards.
To sum it up, considering E-E-A-T properties for content creation is important in the highly competitive marketing field. To improve the visibility, credibility, and relevance of websites in search results, creators should focus on content with firsthand experience, expertise, authoritativeness, and trustworthiness
As the best SEO agency in Dubai, we optimize content to meet Google's E-E-A-T guidelines thereby improving search rankings and driving organic traffic to our client websites.
With its constant efforts to provide the best experience for users, Google is always updating its algorithms, like the latest E-E-A-T guidelines. Pentacodes, the best digital marketing agency in the UAE, makes experience and expertise of our assets and delivers high-quality content that yields results. Contact us now and navigate the digital world like a star!
