Want to have your business to get displayed to thousands of people searching for a product or service that you have got to offer? Well, did you know digital marketing companies in Dubai utilize Google My Business to achieve this? Google My Business optimisation helps your business to be listed in local searches, drive more organic traffic to your website and invite sales.
Pentacodes, the best digital marketing company in Dubai remarks, Google Business Profile is a free tool from Google that helps business owners establish and manage their online presence on Google and other utilities, including Google Maps. When used right, Google My Business is a powerful tool that can grow your business revenue and at the same time, provide valuable insights about your customers
GMB offers the greatest impact for businesses looking for local exposure. Seasoned SEO professionals at Dubai digital marketing agency make use of Google My Business profiles to leverage a location-based digital marketing strategy.
Use this blog for tips to optimize your Google Business Profile for better search visibility and to improve your local traffic.
Google My Business Optimisation
Google My Business Optimisation is the first and most important step in any local SEO strategy. However, the digital marketing company in Dubai claims that just listing and verifying your business won't help it to be ranked higher on search results. To get a higher ranking on SERP, businesses need to optimise their GMB listing. Following are a few tips to keep your listing completely optimised for better online visibility.
1. Ensure your information is accurate, precise, and updated
Though there are different sections of your Google My Business listing, the following are the core business information:
- Name
- Address
- Contact information
- Website details
- Description
- Category of business
- Attributes
This data is indexed by Google Search, Google Maps and Google+, providing a foundation for your local SEO.
2. Add Business Posts to share your updates
Google helps business owners give free posts to business listings on GMB. These posts are a good way to improve the online visibility of your business. With this option:
- Posting/sharing catchy information like any upcoming events or a local happening
- introduce any new product or service to your customers
- inform people about any offers you lately provide
3. Take Reviews from your customers and Reply to those
Reviews about your business are the lifeblood of local search.
An attractive equation from a digital marketing agency, Dubai, goes like this:
Good reviews = good sales; More good reviews = better sales.
Almost everyone likes what others appreciate. That’s why more than 90% of people go for products and services with good reviews.
If your business reviews are arriving with a perfect 5-star rating, it is your golden opportunity to turn more visitors into your customers.
4. Use Google My Business Insights to track customer Paths
From your Google My Business Insights you can get:
- Where your customers find your listing (Google Search vs. Maps)
- The actions your customers take based on your GMB listing (Visiting your site, clicking on directions, browsing the photo gallery, calling you)
- Areas where your customers live (based on direction queries)
All this information can be used to track your customers’ conversion path and digital marketing strategies can be planned accordingly.
5. Communicate with customers through GMB messages
What if your customer has a query regarding the service you provide? What if they want to reach you, but not through calls?
Studies by Pentacodes, the best digital marketing agency in Dubai found that 70% of business leads would rather land through a text message than a direct phone call. SEO analysts even mention that SMS messaging has a higher conversion rate than mobile advertising.
That’s why Google announced messaging feature. Business owners can activate this feature and communicate one-on-one with their customers, reply to their queries, review comments, and increase loyalty.
This feature helps you establish a closer connection between you and your customers. Your business will be perceived as more transparent, leading to improved credibility and an increase in sales.
There are many ways your customers may spot you on the internet. Google My Business positions your important business information to your potential customers who are looking for your product, service, or experience.
Pentacodes is one of the best digital marketing companies in Dubai, focussing on helping out clients in bringing their business to their potential customers. We build responsive websites, work on digital marketing strategies, provide web security solutions and anything needed in the IT spectrum.
If you want help in setting up your Google My Business Profile, or with your digital marketing strategy in general, we are here for you! Contact our team immediately and let us grow your business together.
