Mastering SEO trends is like trying to hit right on a moving goalpost. Once you feel you exactly know what Search Engines are looking for, an algorithm update throws a twist in your strategy. For the same reason, the best SEO companies in Dubai are constantly researching on latest SEO trends.
Though the ultimate goal of SEO remains the same — to lift your presence in relevant search results — the tactics for getting there take turns from time to time. So, for SEO agencies in Dubai, approaching search engines like an SEO expert, being updated and aligning content to user needs, and following the then-current search algorithm all are vital.
While algorithm updates and regular improvements are constantly evolving, here are some proven SEO trends you can leverage in 2022, tested and proven by the best SEO agencies in Dubai. By employing these tactics on your site, you can work on your odds of rankings while also building your brand value.
1. Work on your Core Web Vitals
Core Web Vitals are a series of ranking factors that Google uses to evaluate the overall user experience on a particular website.
Core Web Vitals are the measures for evaluating page speed and interaction:
- Largest Contentful Paint (LCP), is the time taken for the largest content to load on your page.
- First Input Delay (FID) is the time taken for the site’s response to the user’s first interaction.
- Cumulative Layout Shift (CLS) is the number of times the page has undergone a layout change in its lifetime.
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2. Improve your EAT Score
As per Google, an EAT score has a leading role in determining your page quality, and thus its SERP ranking. Expertise, Authority, and Trust. This is what EAT stands for.
As search engine algorithms evolve, so has to be, the content quality.
Best SEO companies improve EAT scores by following a few foundational guidelines:
- Understanding customer pain points, and creating unique content that delivers value that potential customers are searching for.
- Include facts and figures that reflect the author's expertise.
- Give links to authoritative sources and include guest posts or interviews from experts in your niche to establish authority.
- Make an outstanding ABOUT page to establish trust.
3. Make your pages Mobile Optimized
SEO agencies in Dubai comprehend that 78% of online searches now are using various devices like mobiles, tabs, IoT devices, and using voice assistance. Hence it makes sense that now Google filters mobile-friendly websites with appreciable loading speeds. Thus, getting mobile-friendly isn’t the way of the future. It’s the need of the now.
So making sure your website shows up in mobile searches is now mandatory. And if you haven’t yet built your website to be responsive, then your competitor will delightfully take care of this part for you, by taking your mobile visitors away from you.
Mobile optimization can thus improve sales, generate more organic traffic, and can boost customer engagement.
4. Include ‘People Also Ask’ in your content
One recent advancement most online searchers use is “people also ask”. 56 % of daily queries are based on "people also ask."
So, undoubtedly, to rank higher on search results, you need to provide answers in your content to commonly asked questions. For this, you can use a keyword tool to discover the right keywords your visitors are looking for. Include these keywords in your page headers and use those keywords in the answers you provide.
5. Include Multiple Media Types in your Content
There are certain techniques you can apply indirectly to benefit your SERP rankings. One of them is to use multiple media types on your blog content.
Beyond images, media types can also be audio clips, videos, and GIFs. These media types are meant to improve user experience, prompt them to be engaged with your website and increase the dwell time on your website.
You can start with audio recordings of your blog posts or short video clips to explain difficult concepts in a simple and new way.
Things change when it comes to SEO and Google algorithms, but something is constant. Relevant, value-delivering content is always a solid place to start. The proven SEO best practices continue to produce outstanding results when merged with good attention to user experience.
So, focus on delivering value-based content that addresses your target customer's needs and pain points, without overusing the keywords. Why not consider handing over technical matters to industry experts while you focus on your business?
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Be assured of getting all your IT needs and Digital Marketing requirements taken over by experts in the niche. Experience the growth in your conversion rates through our unmatched expertise in the industry. Building web and mobile solutions for your business and bringing them to your potential customers through SEO, SMM, and PPC Marketing, with bonus security solutions, is our goal.
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